The onslaught of Branding
Sunday, December 21st, 2008
It is stunning how many brands we interact with on a daily basis. Former ASU under-grad student Tanner Woodford wrote about how he logged all 1,035 brand identities he interacted with during one day the last October.
Incredible how many brands we see, use, experience on a daily basis. The image to the left is from his post where he laid the brands out for a 24 hr clock. Its an intuitive way to display the brands even without the clock arms spinning away on it.
With so many brands being experienced on a daily basis from the commercial segment of society I would contend that as a church as a whole we need to do a better job at:
- Developing stronger brand identity where needed
- Exposing that brand broadly in the public arena
Until we make these concerted focal points we should expect people to maintain the priorities that the currently have. The more frequently we as a church interact with the culture (in a positive light) we will only be helping them to make positive decisions on a regular basis.
I have to share one last image of this clock as a more finished product, so beautifully done.
Make sure you check his post out over at fillslashstroke.com