Follow Up Video: Tropicana Embraces customers and failure
Monday, March 2nd, 2009
We wrote about the re-design failure of Tropicana last week and this week the older style packaging should be showing back up on the store shelves. This video is from CNN showing a discussion over the new brand image. There is a fruitful interview with Linda Kaplan Thaler of the Kaplan Thaler Group Ltd.
While your church doesn’t have the market penetration and exposure that a brand like Tropicana does (or the $35 Million to dump into a re branding strategy) it does raise one last question I believe could prove beneficial for the church.
At what point does the church (any church) change their approach of ministry or marketing due to the response of those around them? Would it take five complaints? fifty? hundreds?
(hat nod Visual Culture)