What are the 3 Ways the Brain Creates Meaning?
Thursday, July 9th, 2009
Communicating the meaning and value of an idea (and the Gospel) has been a goal for as long as civilization has existed. This video takes a look at some of the physiological factors that cause our brains to create meaning. Understanding this can help us create more impacting messages and better forms of communication.
Watch the 6 minute video for all the details
Keys to help the brain understand meaning are:
- Use Images to Clarify Ideas
- Interact with images to create engagement
- Augment Memory with Persistent & Evolving Views
If you have been reading here for a while you’ll know that I love the TED conference (Technology Education and Design). I love even more that I don’t have to shell out thousands of dollars to attend plus the cost of room+board and can instead watch video of the talks online or through iTunes.