Development of a Brand – ScreenCast
by Paul Prins at 11:03 amI have several friends who work in the advertising/design industry. Several work a few blocks form us at a firm called Space150. They redesign their entire brand every 150 days (a bit excessive for the church, but a really cool concept) and my friend Dan Jenstad documented much of the design process in this 4 minute video for a previous version. Check it out for sure. This video is from their v22 launch (they are now on v23). Check out the rest of the finished work.
If you have ever wondered all the work that goes into good design check out this video. There is so much attention to detail that really comes through when designers screen cast their creative process. While the ability to design well is a gift, it is also a long process that require hard work.
