5 Tips from 86 Notebooks – Michael Bierut
by Paul Prins at 11:52 amMichael Bierut is one of the partners at Pentagram (one of the most well known agencies in the design/advertising world). He spoke at the 99% conference and gave an insightful talk on how he has designed over the years. Not bad for a guy who says that he isn’t creative, but just loves solving problems.
“Remember who you’re doing it for, and why you’re doing it and you will not go wrong.” – Michael Bierut
The 5 Tips
- Listen first, then design
- Don’t Avoid the Obvious
- The Problem Contains the Solution
- Indulge your Obsession
- Love is the Answer
(via 99%)
