Marketing and Management Thoughts

Clive Thompson wrote an interesting piece on how YouTube is changing the way we use video/film in our society. While the majority of his argument stems from the

It isn’t quite a documentary; it isn’t exactly a conversation or a commentary, either. It’s some curious mongrel form. And it would have been inconceivable before the Internet and cheap webcams—prohibitively expensive and difficult to pull off.

This is what’s so fascinating about online video culture. DIY tools for shooting, editing, and broadcasting video aren’t just changing who uses the medium. They’re changing how we use it. We’re developing a new language of video—forms that let us say different things and maybe even think in different ways.

With over 100 years of the moving picture and we have still be drastically limited in how we use the medium do to cost and time restraints. Over just the past 10 years have peoples home computers been powerful enough to edit their videos on par with the pros, and costs have come down drastically since then.

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My heart for media and the web started in Video back in 1999. While I understand this is an expensive area for churches to get into, and the number of churches able to afford live broadcast production tech is even slimmer, it is still awesome to check out.

I came across the NewTek Tricaster (cost is $5000) on the wired blog and its claim to fame is that it can take a whole production truck and compact it down into one box. That’s it. The interface looks super intuitive and easy to use (the wired blog mentioned training in of volunteers in as little as 30 minutes).

Form factor is very small and would easily fit in a rack mount somewhere near the audio equipment for the church. It does real-time chroma keying, lower thirds, and so on. Also with a $1000 attachment you can do slow-mo (the action sports videographer in me just jumped a little bit). Imagine preaching with slow-mo instant replays!

I would have loved to have one of these back in the day when I ran the Midwest Skier Open every year. Probably could have gotten red bull to go in on the jumbo tron then. If only…

Never hurts to dream… Just sometimes keeps me from the work I should be doing.

We’ve successfully moved our blog over to our new domain name, insightsforchurch.com and are really excited to announce that we’ll start offering free blogs to our brothers and sisters working in the ministry.

Starting next week you’ll be able to sign up for your own blog!

With that said, it’s time to dive back into work for our version 1 launch over at nineteen05.com.