Marketing and Management Thoughts

One of the hardest parts of communication revolves around things that are so much bigger than we are. How do you communicate realities that are out of our grasp. This often has to do with large numbers (number of stars/people/bottles used etc), or with abstract concepts.

This video will inspire you as it does a brilliant job conveying a number of statistics in a visually complimentary way to the imagery already exists in the voice over/script. You’d be missing out not to watch it.

One of the most burdensome tasks with running a website is keeping it up to date with fresh content. So how can we get more out of the content we do create?

Often content creators initially fall under the misunderstanding that everything needs to be made new and this quickly becomes overwhelming. Now enter a phrase that will save the day…
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The ruling isn’t in yet but the lawyers for Comcast are already crying foul.

At least one lawmaker is already crying foul over Friday’s expected Federal Communications Commission’s censure of Comcast for faking internet traffic to limit its customers’ peer-to-peer file sharing.

Republican minority leader Rep. John Boehner said the FCC would be “essentially regulating the internet.”

Read more via Wired Magazine

Will get more as the ruling comes out.

The western world is undergoing a dramatic shift as we leave the era spurred on by the industrial revolution and we enter into a world spurred on by the microchip. Just as with every previous shift in eras we don’t leave behind the previous technologies, only adapt their uses and move into newer technologies.

This raises the question, How do we, as the church, stay relevant in the info age?

I understand some people have strong theological opposition to the Internet and the progression of technology. If that’s you, the rest of this post will just upset you. If not, keep reading.

First we have to embrace technology, and quickly. The church has gotten into the habit of letting technological things blow past us until its obvious we need to get on board with them.

So what does this embracing look like?

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It can happen in an instant, the whole world can know about you and your Church. Reading through the news yesterday reminded me of this reality as  I was read about a pastor that i had never met before. His name is Jeff Harlow and he’s the senior pastor at Crossroad Community Church in Kokomo, Indiana (whose website is overwhelmed with text and content).

I found his name because Sunday he broke his wrist after a sermon illustration went wrong involving a motorcycle. (sermon video here)

Many reasons propel churches into the spotlight, many not so innocent as Pastor Harlow’s. In the past year there have been multiple occasions where churches and/or pastors have made headlines (most notably Rev. Jeremiah Wright of Trinity UCC in Chicago).

Anyone looking for information on your church will visit your website.

This, along with hoping to attract visitors, should be reason enough to be proactive about the content and design of your website. It is an opportunity to expose many people outside your traditional sphere of influance to your mission and purpose.

The more exposure you get the more likely someone who resonates with your mission/purpose will discover your Church and become a champion of your cause.

The information age is here and we need to be prepare for the expectations placed upon us by those we desire to serve.

Photo Credits: Harley Davidson by ** Maurice **

The first page of your website is the only page a vast majority of people visiting your website will ever see. It should receive the bulk of our attention as designers and site maintainers. While we like to believe that our visitors will spend a fraction of the time reading our content as we spend creating it (like the faith statement pages…), the truth is that they don’t.

While looking over some site statistics for clients this week I was reminded of a often forgotten web truth.

Most users spend under 10 seconds at your site.

This means we have only an instant to communicate our message to our end users.

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