Marketing and Management Thoughts

Jeffrey Zeldman comes up with a pretty insightful and funny/painful list of top cues for a designer/developer to walk away from a project before it every starts.

Some favorites are:

#7: Client can’t articulate a single desired user goal. He also can’t articulate a business strategy, an online strategy, a reason for the site’s existence, or a goal or metric for improving the website. In spite of all that, client has designed his own heavily detailed wireframes.

And

#20: Client begins first meeting by making a big show of telling you that you are the expert. You are in charge, he says: he will defer to you in all things, because you understand the web and he does not. (Trust your uncle Jeffrey: this man will micromanage every hair on the project’s head.)

Make sure you check it out if you are a designer for a smile.

If you aren’t a designer/developer check it out to get some insight into that world. Make sure to glance over some of the comments to hear their thoughts.

We are still in the process of developing the identity for Insights for Church before our official launch of the service. Our desire to to create a place for ministers to communicate the nuances of life and their ministries with the those they are ministering too. If people choose to post more theological based content that’s okay too, but our hope is that this will become an avenue to increase openness and transparency of our church leaders.

Below is an initial mock up of a logo concept. I’m really looking forward to any and all feedback you would have on the logo and our approach to this blogging community.

Thanks in advance for any/all feedback to help us get this service up and running.