Marketing and Management Thoughts

Clive Thompson wrote an interesting piece on how YouTube is changing the way we use video/film in our society. While the majority of his argument stems from the

It isn’t quite a documentary; it isn’t exactly a conversation or a commentary, either. It’s some curious mongrel form. And it would have been inconceivable before the Internet and cheap webcams—prohibitively expensive and difficult to pull off.

This is what’s so fascinating about online video culture. DIY tools for shooting, editing, and broadcasting video aren’t just changing who uses the medium. They’re changing how we use it. We’re developing a new language of video—forms that let us say different things and maybe even think in different ways.

With over 100 years of the moving picture and we have still be drastically limited in how we use the medium do to cost and time restraints. Over just the past 10 years have peoples home computers been powerful enough to edit their videos on par with the pros, and costs have come down drastically since then.

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Same old goals get the same old excitement.

Ever notice how excited people get about anything new. They talk about it and want to be a part of it if they can. Most often for us this happens vicariously because these new things are distant to us personally. These new things generally consist of new TV programming, relationships in our peers, or a new gadget that comes out.

There are websites, magazines, and multi-million dollar industries revolving around each of these because they feed off our human excitement about something new.

So what happens when we aren’t new anymore?

One probably many non-profit organizations face on a regular basis is going stale. The freshness that exists around new things fades when organizations get older. It is this reason NGOs try to make the most of their first year or two.

We can’t be new and young all the time, and there are benefits to being established (especially for fundraising). So how do we go about keeping this excitement?

This isn’t going to be rocket science.

Think about the organizations that you’ve been a part of and ask this question, when were you most excited about that membership?

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