Marketing and Management Thoughts » logo

The onslaught of Branding

Paul Prins — Sun, 21 Dec 2008 15:01:11 +0000

It is stunning how many brands we interact with on a daily basis. Former ASU under-grad student Tanner Woodford wrote about how he logged all 1,035 brand identities he interacted with during one day the last October.

Incredible how many brands we see, use, experience on a daily basis. The image to the left is from his post where he laid the brands out for a 24 hr clock. Its an intuitive way to display the brands even without the clock arms spinning away on it.

With so many brands being experienced on a daily basis from the commercial segment of society I would contend that as a church as a whole we need to do a better job at:

Developing stronger brand identity where needed
Exposing that brand broadly in the public arena

Until we make these concerted focal points we should expect people to maintain the priorities that the currently have. The more frequently we as a church interact with the culture (in a positive light) we will only be helping them to make positive decisions on a regular basis.

I have to share one last image of this clock as a more finished product, so beautifully done.

Make sure you check his post out over at fillslashstroke.com

Help us with the ‘Insights for Church’ Identity

Paul Prins — Wed, 08 Oct 2008 18:27:44 +0000

We are still in the process of developing the identity for Insights for Church before our official launch of the service. Our desire to to create a place for ministers to communicate the nuances of life and their ministries with the those they are ministering too. If people choose to post more theological based content that’s okay too, but our hope is that this will become an avenue to increase openness and transparency of our church leaders.

Below is an initial mock up of a logo concept. I’m really looking forward to any and all feedback you would have on the logo and our approach to this blogging community.

Thanks in advance for any/all feedback to help us get this service up and running.

What do the colors in your Logo say?

Paul Prins — Wed, 08 Oct 2008 04:13:54 +0000

Ever wonder what people think when they look at your logo? Color theory has quite a bit to say on the issue. So…

What does your Logo Say?

Many times churches and non-profit organizations rely on pro-bono work for their graphic design work. There are so many different dynamics competing within every design. This is an abbreviated post because the folks over at Usability-Post have done a great job at explaining the effects of color on customers.

Check out their site for the full story.