Marketing and Management Thoughts

There is no doubt that Facebook is an online mega-site that every person and ministry needs to decide how they will interact with. I realize there are many opinions on how and in what ways you should use these sites, how much information to publish, and how much time to invest in it.

This post isn’t about that, but rather how facebook came about. How did a kid, who dropped out of Harvard, reach a net-worth of 1.5 billion by the age of 24. Mark Zuckerberg (pictured) has done just that.

Times Online article | Rolling Stones article

Follow Up Post: Psychology of Tropicana Re-branding Failure

Yesterday it was announced by Pepsi Company (the owners of Tropicana brand Orange Juice) that the new packaging/brand that they rolled out in January for Tropicana will be removed. Over the last two months Pepsi has undergone a very aggressive re branding campaign of many of their largest products (Pepsi brands, sierra mist, mountain dew).

Now in a statement released by Pepsi Co and an article in the NY Times Pepsi says they are rolling back the brand to the much more familiar orange with the straw in it. So what was the problem?

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Earlier we’ve blogged about the importance of having a presence in online communities like Facebook and Twitter. Talking with some pastors and other friends of mine in ministry has raised an interesting point.

How does one separate their close friends, from those who know them because of their ministry? Facebook has actually built in a number of features to help you grant and deny access to various parts of your profile! Most people don’t realize this is even possible.

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The first page of your website is the only page a vast majority of people visiting your website will ever see. It should receive the bulk of our attention as designers and site maintainers. While we like to believe that our visitors will spend a fraction of the time reading our content as we spend creating it (like the faith statement pages…), the truth is that they don’t.

While looking over some site statistics for clients this week I was reminded of a often forgotten web truth.

Most users spend under 10 seconds at your site.

This means we have only an instant to communicate our message to our end users.

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