Marketing and Management Thoughts

I recently read the article ‘Managing an Online Reputation‘ by Kermit Pattison in the NYT. It was a great article and we recommend that you check it out online.  The three keys are to Monitor, Manage, and Promote. Below are some of the highlights:

To monitor your online reputation check out some Web tools that do just that. We use Google Alerts here at nineteen05 and simply subscribe in our RSS reader to get updates daily. We have several set up for our business name, staff member names, and some key terms related to our business. Some of the tools in that review are free, others can get quite expensive. For churches I would recommend the free options.

Free Automatic Alert Options

• Google Alerts – Searches blogs and more
• technorati.com – Blog Search Engine
• keotag.com – very simple, but lacked ability to search all sources at once
• monitorthis.info – Blog Search Engine (found out of date entries)

Another followup to the Building Community series we did several weeks ago because I stumbled across Chris Forbes’ free e-Book “Facebook for Pastors” that does a pretty good job at explaining Facebook and its ministry possibilities.

It is a great supplement to what we wrote about in much greater details than I chose to in our blog and in a short 33 pages (several of which are the intro) lay out it quite well.

The bottom line on Facebook is there are people connected to it. It is not a web site or an Internet product; it is a network of people. Each person in the network is someone for whom Christ gave
himself. That is an important perspective for a pastor, wherever people gather, there are opportunities to minister.

Page 12

Download the ebook for free

In terms of building community this is probably the least effective method of those listed in the original post for the series. I make this statement because the main purpose of these sites is entertainment. For this purpose I’m going to break this down into three sections; Promotional Videos, Follow-up Videos, and Documentaries.

I would first post all of these video on your churches website for your members before heading over to a site like You Tube. If you’re interested in posting to multiple video sharing sites at once check out our post on tube mogul. (more…)

It seems like everyone and there mom is on Facebook these days. What started as a school project has become a global phenomena in a matter of years. While there still isn’t a clear picture as to how these social networks can help organizations meet their goal, it is clear that a presence can have a positive effect.

Having worked developing social networking sites beginning in 1999 I hope to shed some light on the subject by explaining the differences, and suggesting how to effectively use the services for your church or organization.   Please give feedback at the end as well. (more…)

There are a whole number of websites out there to post your videos to and why wouldn’t you with all the time that goes into making each one. The problem is that it takes so long to publish your video on each of them. This is where Tube Mogul comes in. It’s one website that allows you to upload your video files one, and publish them to over 20 video sharing website out there today (supported sites).

This service makes content re-purposing  that much easier to accomplish by allowing you access to quickly upload a video to multiple sites at once. On top of that they provide you with detailed statistics on how each video is doing on various sites (see image from their site to the right).

If you are doing a lot of promotional video work, or just creating videos that you want to get out there in front of the world I would encourage you to sign up and try out TubeMogul.com.